The Brand

First hitting the high street in 1966 as the young fashion department of Selfridges, we've since grown into a renowned international fashion brand boasting over 330 outlets and several websites across over 20 countries.

Miss Selfridge is for young women who seek of-the-moment fashion with a glamorous and individual edge.

Whether she's after the perfect going-out dress, unique partywear, casual or smart clothing, we have every element to create a complete wardrobe, including denim, outerwear, knitwear, accessories and shoes.

Style runs through everything we do, and as a result, we offer versatile, affordable and accessible pieces that are always irresistibly glamorous.


Global Footprint

288 UK STORES: 79 stand alone and 182 shop in shops

82 INTERNATIONAL STORES: Across over 20 countries

Our Stores

Carefully curated, our stores are designed to reflect and enhance the glamour and femininity of our brand and it’s beautiful collections.

We pride ourselves on a highly pleasing store experience with considered attention to detail.

Global Flagship Oxford Circus

Our flagship sits in a market place that attracts 200 million visitors per year, spending £7.6 billion across 120 international brands. At 6,000 sq ft it showcases our full range plus exclusives.



Miss is a powerful digital outlet for the brand, receiving millions of unique visitors every month, with a quarter of these customers from outside of the UK.

Our websites & digital channels are used to showcase the brand to a global audience, and our customers use them as a research tool to find the latest on trend pieces. They are also a source of fashion inspiration for all of our customers and followers.

74% of customers choose to purchase an item in store after seeing it online, and mobile visits account for more than half of our online traffic.

Our fast growing social media reach allows Miss Selfridge to engage with hundreds of thousands of customers anytime and anywhere worldwide through a variety of platforms from Facebook to Instagram and Pinterest.

Get Your Social Fix @MissSelfridge

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